STRATEGY

5 min

How to choose between build, buy and wait

How to choose between build, buy and wait

How to choose between build, buy and wait

Waiting is a real option with a real price. Say the price out loud before you pick.

Build when the capability is your edge. Buy when it is table stakes. Wait when the market is moving faster than your ability to integrate — but put a date on the wait.

EM

Elena Marchetti

Managing Partner · Writes on operating models for applied AI

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Alyssa

Consulting, data and applied AI for organizations that intend to lead.

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One considered email a month. Nothing else.

© 2026 Alyssa. All rights reserved.

Alyssa

Alyssa

Consulting, data and applied AI for organizations that intend to lead.

NEWSLETTER

One considered email a month. Nothing else.

© 2026 Alyssa. All rights reserved.

Alyssa

Alyssa

Consulting, data and applied AI for organizations that intend to lead.

NEWSLETTER

One considered email a month. Nothing else.

© 2026 Alyssa. All rights reserved.

Alyssa

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